Swarajshop has carved a distinct place in the world of handcrafted jewelry and ethnic fashion, standing as a perfect blend of heritage, artistry, and contemporary design. Since its establishment in 2010, the brand has grown from a small local venture into one of India’s most recognized online platforms for jewelry and apparel. With a deep respect

Established in 2010, Swarajshop began with a clear mission: to provide women with elegant, handcrafted jewellery that merges tradition with contemporary aesthetics. What started as a small startup has grown into a thriving fashion ecosystem, offering not just jewellery but also sarees, lehengas, and ethnic apparel—making it a one-stop destination

The Haldi ceremony is one of the most joyful and vibrant rituals in Indian weddings. Known for its cheerful atmosphere, the event is filled with music, laughter, and playful traditions where turmeric paste is applied to the bride and groom as a symbol of purification and prosperity. With its fun-filled nature and bright décor, the Haldi function d

The Karungali Malai (Ebony Wood Mala) has been revered in Indian spiritual traditions for centuries. Deeply embedded in both Hindu and Buddhist practices, it is more than just a necklace—it is a spiritual tool, a symbol of protection, and a pathway to inner peace. Available as a certified original on BeadGem.in, this mala is designed for seekers

In a world saturated with mass-produced fashion, BeadGem emerges as a breath of fresh air—an oasis where craftsmanship, spirituality, and individual expression come together in perfect harmony. Specializing in handcrafted beaded bracelets, fashion jewelry, and spiritually meaningful accessories, BeadGem offers more than just ornaments—it offers